About YSST
We look for the work that makes you stop — then look again.
You Should See This is an independent magazine about exceptional creative work made with and around AI.
Human taste first. The work before the technology. Every credit attached to its source.
We cover films, advertising, images, music, games, applications, products and experiments. The technology matters when it helps explain the work. The idea, the craft and the people come first.
Every story starts with close research and ends as a concise, readable case for why the work deserves your attention.
What matters here
Look closely. Credit clearly. Keep the work alive.
Human taste
An editor decides what deserves attention. Machines help with research and production.
The work comes first
Media leads. The identity frames the work without getting in its way.
Credit exactly
Facts, creators and media stay attached to their sources.
Stay close