Editor
Daniel Bnaya

Who edits this
Daniel Bnaya is a creative director in Tel Aviv. He began in advertising in 2018 and is one of the most awarded creative directors in Israel. As chief creative officer of the independent agency blanco between 2022 and 2025 he led it to the first Cannes Lion won by an independent Israeli agency. Since May 2025 he has been at No, No, No, No, No, Yes, the creative agency founded by Gideon Amichay.
His work has been recognised at Cannes Lions, The One Show, the Clio Awards and Epica, and has appeared in Lürzer's Archive. He founded You Should See This in August 2026 and edits every story in it.
How the work is chosen
Every work in the magazine was watched or used in full by the editor and chosen for its idea, its craft or its strangeness, whatever generated the frames. Research and first drafts are prepared with AI tools; the selection, the facts, the credits and the final text are the editor's. Coverage cannot be bought. The full standard is in the editorial and rights policy.
Write to the editor
Editorial questions, corrections and collaboration ideas go to contact@youshouldseethis.ai; the editor reads it. Work to consider goes through the submission page.
