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Craft

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Work in Craft

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A woman pulls the hood of a blue Mertra jacket with flame-coloured sleeves over her head and looks straight into the camera in Jerry Oriadé's spec fashion film

Mertra Jacket Spec looks like a fashion film because Jerry Oriadé never treats it like a model test

Jerry Oriadé went looking for the limits of Seedance 2.5 and came back with a streetwear film whose technology disappears behind its taste.