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Bacteria War: There is a war on. Please pass the yogurt.

Ruth Bellotti and Alex Romans turn a probiotic brief into an epic inside the gut.

Work by Ruth Bellotti × Alex Romans × Jason Kreher1 min readEdited by Daniel Bnaya
Dozens of helmeted soldiers with rifles wade forward across a pale, foaming floor towards a heaped mass of green and brown bacteria banked against the red, ridged wall of a gut tunnel, with smoke drifting between the two sides
Bacteria War by Ruth Bellotti × Alex Romans × Jason Kreher

Good bacteria. Bad bacteria. Bacteria War gives the two sides an entire conflict inside the gut, with the ambition of a war movie attached to something you might eat for breakfast.

Ruth Bellotti directed the AI film and developed the creative with Alex Romans at DE-YAN, under Jason Kreher. In the campaign's production coverage, they describe a brief that had sat unmade for a decade before returning for Luma.

It is a wonderfully excessive comeback for an old yogurt idea. Something microscopic gets to occupy the whole screen, and a familiar product explanation becomes a reason to make a spectacle.

Bacteria War by Ruth Bellotti × Alex Romans × Jason Kreher
Sources
Seen from behind, a boy in a yellow shirt with PELÉ printed across the shoulders stands close to a tall glass display case in a museum hall, lit exhibition cabinets running along the walls behind him

The Most Beautiful Goal Never Seen: Everyone remembered the goal. Nobody could press play.

Work by Google DeepMind × Pelé Brand × Anita Lucchesi × Arka × The Youth × Yuca × Feast × Special Guest X × Colossal × Satelite
The Ghost Font page on Mixfont: the title set large in a blocky pixel typeface, a line of text below it offering an anti-AI font that humans can read, and under that the generator's wide field of scattered black dots, which holds no readable words while it is still

Ghost Font: A message for the humans still in the room

Work by Eric Lu × Mixfont
A wooden climbing dome modeled in Sawdust, with polygonal timber frames on a pale drawing grid

Sawdust designs furniture from the workshop upwards

Work by Taylor Finley

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