Skip to content
You Should See This

human-curated magazine featuring the most interesting AI creative work

Menu

Advertising · Music

The Puerto Rico Song: A holiday song made with Suno AI became an official Puerto Rico campaign

Bill Stiteler wrote the lyrics, made the song with Suno and posted his travel reel. It went viral. Then Discover Puerto Rico invited him back.

Work by Bill Stiteler × Discover Puerto Rico2 min read
Bill Stiteler in a straw hat and blue shirt flying a kite on the grass below the city wall, with the coloured houses of Old San Juan behind him
The Puerto Rico Song by Bill Stiteler × Discover Puerto Rico

Bill Stiteler used Suno AI to turn lyrics about his Puerto Rico holiday into a song. The whole plane clapped when it landed. There was a bus to Caguas and a stop at the slot machines. The Puerto Rico Song remembers a trip through the details you might tell your friends, not the sights you would put on a billboard.

He released it alongside his original travel reel. Its cheerful, slightly cheesy sound feels like the work of someone still delighted by his holiday. That enthusiasm is difficult to resist.

The original travel reel by Bill Stiteler × Discover Puerto Rico

A second trip, with a film crew

By May 2026, ABC News reported that the sound had appeared in more than 46,000 TikTok posts. Discover Puerto Rico then invited Stiteler back and worked with him on an official music video, released in July.

The two videos tell the story together. The original reel is the personal souvenir that started it; the official film takes Stiteler around the island to revisit the places and experiences in his lyrics. An organisation promoting Puerto Rico found an unlikely ambassador in someone who had already fallen for it.

The Puerto Rico Song by Bill Stiteler × Discover Puerto Rico
Sources

The Weekly Edit is coming.

Sign up for five creative works, picked by a person. We will email you when the weekly selection starts.